Person Reading Marketing Report

Marketing and Communications

Communicate your brand.
In 1952, The Conference Board debuted its first marketing conference in New York City. Today we host more than 28 events related to marketing, branding, and communications. Through an extended network and the strong statistical base of our Consumer Research Center, we offer senior marketing and communications executives the opportunities to share knowledge about branding strategies, innovations, and building employee brands.

Featured Programs:

The Consumer Research Center (www.conference-board.org/economics/crc.cfm)

Consumer Spending Trends (www.consumerspendingtrends.org/)

Consumer Internet Barometer (www.consumerinternetbarometer.us/)

Events/Forums

Conferences

Strategic Corporate Communication and Measurement Workshops
Solutions to Communication Challenges in a Changing Marketplace and Workplace

Customer Experience Management Conference
Improving Business Results by Design

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Councils

Council of Marketing Executives
Explores the current trends impacting the marketing of products and services to businesses and consumers through the experiences of its member organizations.

European Council on Corporate Communications
Deals with the strategic development and tactical implementation of internal and external communications, media relations, reputation management and image planning.

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Research Working Group

Measuring and Managing Return on Marketing Investment
This Research Working Group will address quantifying marketing results that are specifically tied to financial objectives.

Latino Market Collaborative
This working group will bring together a unique network of executives from leading organizations to take part in a series of consultative meetings — both in-person and online — to explore the challenges of this new and emerging market.

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Publications

Executive Action Reports

What Others Think of You Matters: Manage and Boost Your Corporate Reputation Using Social Media
Podcasts. Blogs. Virtual Worlds. Today's media landscape is evolving, stretching far beyond traditional radio, television, and print, and the days of managing your company's reputation with just a press release are history.

Connecting Emotions and Personality to Your Corporate Image and Brands

When it comes to building and maintaining a corporate brand, today's democratized market is no place for top-down, hierarchical thinking. In this climate, an authoritative tone is as apt to cause resentment as it is to increase sales.

Research Reports

A Marketer's Guide to Discretionary Income

About 73 million households in the United States have some discretionary income at their disposal, up from nearly 57 million in 2002.

The Global Luxury Market
This report offers a cross-cultural perspective on consumers' attitudes toward luxury and explores how those attitudes influence consumers in different markets.